Facebook has rolled out its augmented like button Reactions to all the users. According to News Feed engineering manager Tom Alison, reactions were created after Mark Zuckerberg told his team “I want to really make it easy for people to give other types of feedback than the Like button in the News Feed.”
The following 6 reactions are now available instead of just a simple Like button:
Now, posts will display the total Reaction count, and show the icons of the most popular Reactions. This way, the feed doesn’t get cluttered with the individual counts of each emotion. You can tap the Reaction count and see who felt what if you want to know the breakdown.
This design is smart because if you don’t want to use Reactions, you don’t have to, and there aren’t six buttons on every post.
By adding Reactions, Facebook will now have a much more accurate perception of what we feel and what kind of posts resonate with each of us. It could eventually use that knowledge to better filter the News Feed to show more things that Wow us.
Eventually, if you enjoy getting your blood pumping, it could show you more posts that stir up Angry reactions. Or if you’re addicted to cute cats, it could surface more Lovable pet photos.
Liking is still as easy as ever. You’ll see the Like button on every post. The Like will expand to reveal the other emotions: Love, Haha, Wow, Sad, and Angry, if you tap and hold on it (or hover on desktop). You can drag your mouse across and select one.
We often find posts on Facebook that we feel deserve more than just a simple like. And now you don’t have to compromise and just like it! You can actually Love the post by selecting this reaction.
Some posts make us surprised or astonished. To help you express it in a better way Facebook now has a Wow reaction. This can be very useful if you’re an advertiser because you can now clearly know to what extent does your customer like your product by posting it on Facebook.
We comment “Lol” on so many posts that Facebook thought there could be a simpler way. So it came up with the Haha reaction. If you find a post funny, you can now express your reaction by clicking on this one!
We often read some posts on Facebook that make us empathize with others or feel sad. However, it does not always seem appropriate to simply like such posts. This is when the Sad emotion helps you to express your feelings with just a click. For example, if something sad happens to a friend, liking isn’t right, but adding a generic “sorry” comment can feel cold. By hitting the animated Sad button, you can express your condolences and solidarity. With any luck, this will encourage people to be more vulnerable on Facebook.
To design Reactions, Facebook looked at the most common one-word comments and stickers used on News Feed posts, grouped them together, and found that these six emojis capture almost every way people feel across cultures.
By standardizing emotions, Facebook could make it easier for people to connect across language barriers. I might know enough Spanish to read a friend’s post, but not how to comment with any kind of complexity. Now I can leave a Reaction, and be confident they understand what I mean.
Will this impact your Page?
Apptuse sees this as a great opportunity for businesses and advertisers to better understand how people are responding to their content on Facebook. Page owners can see Reactions to all of their posts on Page insights. Reactions have the same impact on ad delivery as likes. These Reactions will help advertisers and marketers realize what kind of content their customers appreciate the most and help them in building their online marketing strategy accordingly.