Smartphones have made shoppers smarter than ever and tablets offer a rich shopping environment. Business owners need to understand what m-commerce can do for their businesses. Here are a few reasons why mobile commerce is the right approach for your organization in the long-term:
- Convenient shopping across all devices
As of today, a quarter of internet traffic comes from mobile. People choose to browse the web through their mobiles or tablets whenever they are on the move as a part of their regular habits. If someone is shopping on the go, they are most likely doing it through their mobiles. Even if your store isn’t mobile optimized shoppers are savvy enough to browse and fill their shopping carts. But is it providing a good shopping experience? What if they do not find it easy to navigate and abandon the transaction? If you have an e-commerce store, it’s most likely happening on your website. It’s time to build an app to make the experience more convenient for your traffic and therefore, more profitable to your business.
- Better conversion rate
The average conversion rate on a smartphone is 0.3% versus 0.1% on desktop. Google research shows that mobile purchase cycle is fairly quick for mobile searches, with 81% of conversions occurring within 5 hours. The conversion action is better for mobiles since it offers a good shopping experience only in a few clicks.
- Mobile improves the retail shopping experience
Syncing your mobile presence with your e-commerce store will allow increasing sales and customer loyalty. Connecting your in-store content (inventory) with the mobile store provides the customers with more information about the product at the point of sale when it is clicked on. Providing coupons and push notifications are also a source of increasing sales. The customers provided with loyalty bonuses are bound to come back for more shopping.
- Mobile expands your world of mouth referrals
The world of mouth marketing is brought into picture by conversing on social media platforms like facebook, twitter, google plus, instagram, pinterest, etc. Share what is happening at your store to paint a picture of product assortment, your staff, any event or sales that your audience online would be interested in knowing about to help drive them to your store. Geofencing can be used as an advantage at this point. Adding a ‘share’ button after they make a purchase will also help in reaching new customers and building the brand identity with almost no cost to you.
- Mobile commerce defines the present and the future!
Mobile users account for a majority of e-commerce interactions. According to a recent survey conducted, 55% of all retail traffic was from mobiles and 45% was from desktops. It is an astonishing behavioral shift in a very short time. Positioning your business for m-commerce lets you take advantage of the shift in consumer behavior. You’ll attract and potentially retain thousands of customers who prefer to shop on their mobile devices. With the explosive growth of m-commerce, your company can’t afford put off expanding your mobile presence. Creating an integrated mobile retail strategy is a long-term investment that will optimize your ability to harness this growth. Without one, you’re putting yourself at a competitive disadvantage that will more than likely inhibit your future success.