Why is it Important to Acquire Right Mobile User?

Today mobile is ruling the world. Mobile phones have become an extension to our lives and life without them now seems inconceivable. There are apps for almost everything.

We are indeed living in the planet of apps! On this planet acquiring the right kind of users is critical. Unfortunately, most developers are approaching user acquisition the wrong way.


So the question now is, why is it important to acquire right mobile user?

The difference between a successful app and a failed one could be user understanding. App developers who are privy to rich user profiles can engage, acquire and monetize better.

Its a great advantage if you have access to your users’ demographics, interests and usage of competitor apps and that can always be helpful for you to target the users. However, this information is not sufficient. It is necessary to understand who your users really are and what they actually like. App developers should know how users are behaving inside their app and also how their interests and out of app behavior affect their in-app activity.

Targeting the ‘right’ mobile user
The ‘right’ user for an app is one whose interests and personal taste are in line with what the app is offering. Only when you acquire users who are truly interested in what the app is about, will they be highly engaged in the app. If you target users without knowing what they like, more often than not they will abandon the app after using it a few times.
It is so much more valuable to target users that are a good fit for an app as opposed to blanket acquisition strategy where the focus is solely on getting people to download an app.
Some of the advantages of acquiring the right users are:
1 Low app abandon/uninstall rates
2 High level of engagement
3 Higher eCPM
4 Positive user experience
5 Lower CPIs

It is pointless to run user acquisition campaigns without deep insights into interests and demographics of the users you want to target.

Mobile users are much more than just numbers and it is high time you humanize them. It is crucial to get to know the user behind the numbers if you have any chance at keeping them engaged and retain them for a long time.

50 Best Shopify Plugins – 2015

We have created an in depth list of the 50 best Shopify Plugins that you must have to start, grow and boost your sales on your website! To see the complete list, please click here

The Best Paid Plugins are listed below, to view the free ones, please click here.

  1. SMS gateway
    SMS-Gateway-by-ApptuseSMS Gateway instantaneously informs your customers about the changes in their order status and when their order is shipped. This will reduce the amount of emails and phone calls you receive asking about their order status. SMS communication helps you deliver better customer service and represents an important marketing opportunity.


  1. Retail Tower
    Retail-TowerRetail Tower provides seamless integration between your store and shopping comparison engines. It automates feed submission to popular shopping engines such as Google, Amazon, Bing, TheFind and more.


  1. Out Of Stock
    Out-of-StockAllows you to take orders for products in advance and ship them later when you’re ready. (Useful for gauging interest in new products before you sell them!


  1. Product Upsell
    Product-Upsell Allows you to offer different products during checkout based on the contents of the shopping cart of your customer. (Would you also like X?)


  1. Abandon Aid
    Abandon-Aid Lets you send automated notes to customers who abandon their carts. (Did you know 2 in 3 carts get abandoned?! I guess we all like to try things out just to see if it feels right.)


  1. Instagration
    InstagrationIntegrate Instagram with your online store. You can pick and choose photos from your customers and display them in different formats. Helps with building social proof for your product and brand.


  1. AddShoppers Social Analytics
    AddShoppers-Social-Marketing-AppsAddShoppers adds sharing buttons to your store so that they can share across a multitude of platforms. It lets you, the store owner, track that behavior and see which social networks are driving your sales. Use it to see your most Pinned, shared, Wanted, and Liked products.


  1. ShopConnection
    ShopConnectionShopConnection offers one of the simplest ways to connect your store with social networks and encourage customers to share your products there. Their free option allows you to install sharing buttons for the big shopping focused networks like Pinterest and Tumblr, and you can connect more services if you sign up for their paid option.


  1. Recomatic
    RecomaticEvery ecommerce store needs a recommendation engine to help customers find what they’re looking for and maximizes sales. Recomatic adds a recommendation module to your store and automatically uses past order data, products descriptions and titles, tags and categories to highlight the most relevant products for your customers. Recomatic does cost $24 a month, but as long as you have chosen your products well you should begin to see increased sales right away.


  1. SEO Meta Manager
    SEO-Meta-ManagerThe app lets you designate the titles and page descriptions for your store that are shown in SERPs. From making changes yourself, such as promoting free delivery, you are almost guaranteed to increase your click through rate. This is a critical benefit because SERPs are often the very start of the conversion funnel.


  1. Omnistar Affiliate Software
    Omnistar-Affiliate-SoftwareOmnistar Affiliate Software is the ultimate DIY solution to affiliate marketing. Getting others to get the word out and share your store is a great way to increase your sales.


  1. Stitch Labs
    Stitch-LabsStitch Labs is your do-it-all cure to your management headaches. You better believe it when this app says that it is more than inventory management. Stitch Labs lets you generate invoices, print labels and integrate your different stores over at Amazon and eBay. Be sure to visit their app page to see the full list.


  1. Captain Up
    Captain-Up Captain Up is a world leading gamification and user engagement platform. We are here to turn your users into loyal, engaged shoppers, using the power of rewards and direct communication. Add great game mechanics with a push of a button to your shop and start rewarding your users for each and every action they do. Level up their shopping experience by adding missions and special rewards.


  1. Picreel
    Picreel Any experienced online marketer acknowledges that it takes much effort to attract visitors to a website. It takes even more effort to hold on them long enough or make them buy or take a step that is of value to your brand. Picreel is an exit intent technology that helps convert the website traffic (visitors) into targeted leads. Try Picreel exit intent technology and recover up to 25% of all abandoning visitors!


  1. Social Login
    Social-LoginSocial Login lets your user register and login to your shopify store using their existing social media accounts which includes Facebook, Twitter and Google+.


  1. LoyaltyLion – Loyalty Program
    Loyalty-Lion LoyaltyLion will help you discover your most engaged customers, top spenders and biggest advocates so you can use this information to retain and reward key customers.


  1. Back in Stock
    Back-in-stockYou’ve invested valuable time and money getting customers to your website. Don’t lose out on a sale because the item they want to buy has just sold out. Back in Stock makes it easy for customers to quickly sign up for a back in stock email alert.


  1. PropelAd
    PropelAdPropelAd tracks how visitors behave in your store and allows you to segment your advertising and retargeting accordingly to talk to them better and more effectively. Easily set up lifecycle remarketing campaigns that include dynamic abandoned cart campaigns, customer lifecycle campaigns, win-back campaigns & dynamic remarketing campaigns.


  1. Justuno
    JustUno Justuno provides thousands of online retailers with a complete suite of tools aimed at converting your current website visitors into sales, email subscribers and social fans through gated onsite promotions. Increase email list sign ups by 5x’s and Facebook Likes by 3x’s.


  1. Gift Reggie
    Gift-ReggieGift Reggie is one of the first white label gift registry & wish list solutions for Shopify. It’s affordable and can be installed with one-click. It automatically takes on the look and feel of your store’s design, giving you a complete branded experience.


  1. LeadDyno Affiliate Tracking & Recruitment
    LeadDynoLeadDyno helps to quickly and easily build a team of affiliates to resell your product. They have a network of high quality e-commerce affiliates that they’ll introduce you too. And they’ll also help you turn your customers into affiliates.


  1. Nosto – Personalization for Shopify
    NostoNosto is the best tool for enhancing your customers’ shopping experience throughout the entire customer journey increasing your conversion, average order value and online revenues as result.


  1. KISSmetrics
    KissmetricsKISSmetrics is the best solution for customer analytics and this integration is the easiest and most cost-effective way to integrate! No more need for expensive and laborious custom implementations.


  1. OrderCup
    Order-CupOrderCup streamlines and automates order management, fulfillment and shipping for e-commerce, providing real-time, precise order status from the point of order to delivery.


  1. Langify
    LangifyAllows you to reach new customers from all around the world by translating your shop into any number of languages. This will increase your website traffic. You can start translating instantly – no coding skills are required!


  1. Zapier
    ZapierZapier provides a simple drag-and-drop interface for integrating Shopify with dozens of other web services. Simple to set up and you don’t have to mess with APIs or writing any code at all.


  1. Olark live chat + CartSaver
    Olark-live-chat-CartSaverOlark is one of the most powerful apps in terms of its impact on sales and in building trust and loyalty with your customers. It’s a Live chat tool for your Shopify store. Engage with your customs, answer their questions and offer proactive help.


  1. QuickBooks Online & Xero Integration (by ZapStitch)
    QuickBooks-Online-Xero-IntegrationZapStitch syncs your Shopify data into QuickBooks Online or Xero – your accounting app of choice. All your Orders, Customers and Products are automatically synced. We help save you 100+ hours/month & focus on activities that impact your business growth.

The Best Paid Plugins are listed above, to view the free ones, please click here.

Mobile + E-commerce = M-commerce

M-commerce is a term that describes online sales transactions that uses wireless electronic devices such as smartphones and tablets. These wireless devices interact with computer networks that have the ability to conduct online purchases. Any type of cash exchange online is referred to as e-commerce and when it is done through mobile devices it is M-commerce.


There is little doubt that M-commerce represents a massive opportunity, and mobile marketing optimization takes on more importance. Reaching customers via their mobile devices is crucial to succeeding in today’s commerce landscape. Nothing gets you closer to today’s consumers than their beloved mobile devices. Offering them a great mobile experience is no longer a nice to have – it is a necessity.

Everyone is mobile
With most of the adults now having smartphones, it is not a small slice of market that you are addressing when investing in a mobile app for m-commerce. You are addressing majority of market. The popularity of smartphones and tablets and the increasing number of consumers make it very necessary that they are offered the comfort for making m-commerce the central channel in the digital marketplace.

The E-commerce market
It has been a decade the e-commerce market has come into boom. It was that time when desktops and laptops were the best possible machines to make purchases on internet. But it was soon realized that purchases couldn’t be made when the person is on-the-go. With the evolution of technology smartphones have made people smarter and they are considering the shift from e-commerce to m-commerce.

Your app will boost your shopping cart conversion rates
The customer engagement definitely boosts your conversion rates on mobiles. If your business offers a mobile app, the customers are likely to have a great experience while shopping. Once you have achieved a strong market following and a good number of loyal customers, sky is the limit as you experiment with m-commerce strategies that are best suited for your business.

M-commerce isn’t just for Internet retailers, it’s for everyone. Some shoppers use only mobile devices. So if you aren’t mobile, then to these people you don’t exist!
With a simple app (built with the help of Apptuse), any business can get in on the fun and boost revenue.

10 Best Ways to Promote your Mobile App

2014 was mobile’s year, and 2015 promises to be more than that. As a mobile app owner, you should know your audience’s mobile usage so as to ensure that they can find you when they are looking for your business on the device of their choice.

When you have a mobile optimized website, your website is findable and the information on it is accessible on desktops, smartphones and tablets. This is the benefit of having a responsive design. It helps getting your information out to mobile users, but the experience differs as to what the user can get on a mobile app.

When you develop a mobile app, you have to ensure that the user knows about the app, downloads it and installs it. So, when you enter the m-commerce industry, you not only need to create the app but you need to actively promote it to the right audiences.


Here are 10 ways to promote your app to build your audience:
1. Promote your app on your website
It may be in the form of a link in the header or a separate page altogether, but you need to do this so as to let your audience know about your app. Promote it prominently where appropriate.

2. Get your app review published on app review sites
Though this requires lots of efforts, it definitely works. Have your app review published on targeted app review sites like Mashable, TechCrunch, BusinessInsider, etc. and get ready for the audiences coming in from there.

3. Leverage the power of newsletters
Reading emails is one of the priority tasks people do on-the-go. Let them know about your app by sending out newsletters. Include buttons including links to your app on the App Stores and make it easy for them to get it.

4. Create a buzz about your app on Social Media
This may be done by either creating a new page for your app or promoting it on your business’s page on Facebook, Twitter, Google+. Use Instagram and Pinterest to post a few screenshots from your app to let the audience know how your app looks like.

5. Use Social Media advertising
This helps you getting you the targeted audiences. The ads are highly targeted and thus, are effective. If you don’t mind shelling out a few bucks on paid advertising, this is definitely the right thing for you.

6. Get your app featured in appropriate sections in the app stores
It is important to get your app feature in appropriate categories as that will help store filters to present your app to audience who actually want it. Posting an app in an irrelevant category just loses audience.

7. Discuss on forums
Let public know about your app by discussing on forums. Yahoo, LinkedIn Groups, Google+, Twitter, Wiki and others provide you option to post and discuss.

8. Create a blog post
Write a blog post explaining the major features and utility of your app. Include screenshots and if possible a video demo of your app.

9. Link to app to customers on purchase from website
Send link to your app to customers in purchase-confirmation mails. This will help you getting your app downloaded on your loyal audience’s devices. You can additionally include a coupon which can be used on purchase through app.

10. Reviews in app stores
Well this is helpful when you have a good number of downloads and positive reviews. These reviews help popularizing your app amongst audiences with similar choices.

Remember, your goal is to create an app people want, can easily find, download it, install it and use it.

Just a Reminder – Push Notifications

Push notifications have n-number of benefits – engaging with customers, driving traffic and much more. However, it is important to use them so that it keeps customers connected, rather than annoyed.

Companies large and small are sending eye-catching Push Notifications, which have proven to reach customers where they are: on their phones. Always with us and aware of our preferences, mobile devices use context to deliver an enhanced experience in a way the PC never could.


1. User Engagement
Many users download your app but don’t use it very often. Push notifications keep customers informed and connected to you. It allows companies to send relevant and up to date information to users, encouraging engagement, sparking recognition and increasing involvement.

2. User Control
Users can customize how and what they see in terms of notifications, greatly decreasing the chance of your updates annoying the customers. So if you feel you have relevant content for a specific audience, start reaching them sooner than later before they block you out because of some other app’s notifications.

3. User Behavior Understanding
Push notifications provide valuable information on user behavior through the tracking of messages and the interaction times, devices, platforms and situations which generate the most engagement, revealing when, where, why and how users use your app. Push notifications provide sophisticated analytics with data on delivery receipt, open rate time and engagement.

4. Easy to use
Push notifications are a lot less messier then emails, they are quick to deal with and manage. They are simple, uncomplicated messages that provide only the essential information, making them user friendly and effective.

5. Extra Communication Channel
The method of alerting customers of last minute deals, coupons and special deals is an additional message form. It is a complementary marketing channel where developers can communicate extra, value-adding information. This information can be customized ensuring their relevance and improving their important to users. It helps drive traffic to your web site and guide customers to your business

As app use grows so does the need for developers to take advantage of the opportunity that push notifications offer. They are less interruptive than other forms of customer engagement and can be used to effectively bring in more traffic and add value for the user by pushing out useful information.
However, it is essential this information is relevant and interesting, if not push notifications can become intrusive and annoying, leading to negative perceptions about your app.

SMS gateway by Apptuse for shopify integration with Twilio

Transactional SMS for your Shopify store powered by Twilio

SMS communication helps you deliver better customer service and represents an important marketing opportunity.

SMS Gateway instantaneously informs your customers about the changes in their order status and when their order is shipped. This will reduce the amount of emails and phone calls you receive asking about their order status.

You need to sign up for Twilio to use this feature. Twilio is the best SMS Gateway service. Click here to set up your Twilio account

★★★★★ FIVE STAR Rating for the SMS Gateway App!

★★★★★ “The app works great out of the box! Took us less than 5 minutes to set everything up and once we were done, beautiful messages being sent to our customers via Twilio!
The customer support is amazing. I asked if they had an option to customize the text message sent to customers, and within 48 hours I got a reply saying that they have now added the functionality.
I’d recommend this app to everyone who is looking to send order details to their customers in a more personalized manner. Also, good source of branding.” – Cyankart

New features just added!

  • Now you can customize the message you send to your customers.


$9 per months

*** Don’t have an awesome Shopify store already? Get started here!


Apptuse Mobile App:

Apptuse is focused on crafting elegant and native shopping apps for businesses and individuals. Have your app ready in a few hours with no technical knowledge required.

Welcome Bar:

The Welcome Bar drives sales by capturing your customer’s attention and directing them to your most important products and deals. Add this to your website and get people clicking!
If you are a Shopify store owner, or are thinking about setting up a Shopify store, using the Welcome Bar app can help increase your on-site conversions by driving awareness and clicks to your most important products and pages.

Why m-commerce is Important?

Failing to provide a mobile-friendly shopping experience might just be putting you at a disadvantage, given the growing popularity of mobile Internet and mobile shopping, not to mention the multi-screen world we live in today.


Why m-commerce is important


What is mobile commerce?
Mobile commerce is the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology. This simply means m-commerce is a retail outlet in your customer’s pocket. Mobile commerce is not a separate entity from e-commerce; instead, it’s a more specific sub-group of e-commerce transactions that involves the use of smartphones and tablets, instead of desktop and laptop computers. This also leads us to the conclusion that concepts such as responsive design and a mobile-friendly user experience are all important for your business’ m-commerce success.


But why is m-commerce so important?


Reason 1: Increase in smartphone and mobile internet users
The most basic reason is that more and more people now own smartphones and tablets and  are connected to the Internet using these devices.


Reason 2: Increase in mobile commerce sales
Simple stuff – as far as actual transaction amounts are concerned, the numbers are quite impressive: PayPal processed $27 billion worth of mobile transactions in 2013, while Alipay exceeded even that, claiming that it had processed $150 billion worth of mobile transactions over the same period of time.


Reason 3: Increase in traditional sales because of m-commerce
It’s important to make sure that any customers who happen to be browsing through your mobile store end up buying from your retail store anyway. And the best way to do that is to make sure your online store is mobile-friendly.

For an example of a retail store profiting from having a mobile app, you need look no further than Starbucks. With the aid of their mobile app, which lets users pay for their coffees, reload their Starbucks loyalty accounts and so on, Starbucks conducted $1 billion in mobile transactions in 2013.


Reason 4: Increase in visitors because of mobile-friendly website 
With so many mobile Internet users, the most important reason to have a mobile friendly website is the fact that a mobile-unfriendly website has every chance of driving potential customers away. Whereas a great mobile experience would lead the potential customer to visit the site and maybe even generate sales.


It might be a long time before m-commerce sales and revenue reaches levels that could compete with e-commerce. But even then, it’s definitely better to get in on it now and ride the wave, instead of having to play catch-up later on.

6 Elements to Evaluate a Mobile App

The mobile usage and mobile users are growing. Today’s mobile users have increasing expectations, and they are intolerant of faults in their mobile experiences.
So how do these users evaluate your mobile app? What are the elements that help them to do that? This blog post will walk you through it.


The first element that needs to be taken care of when you launch your app should be – how easy it is to find the app altogether? The app categories must be defined properly so as to make it available easily.

A person will download the app, check it once and if he finds it useful and meets its requirements, will keep the app in his mobile phone, else the app will be deleted soon. Thus, the app is likely to be retained if its utility is good. This is the overall measure of how well the information architecture, design, content and other elements work together to enable users to accomplish their goals.

This element helps to know as to how well search and search functionality like predictive text works on mobile phones. This has to do with the effort required to enter data, which should be minimized on mobile devices and not require the use of both hands.

The browsability element determines how easy it is to browse the retailer’s mobile app. The UI should be clean and it should be interactive so that it becomes easy for the customer to browse through the app.

The buyability element tests how easy and frictionless the buying process is on the mobile app. The checkout process also needs to be smooth.

Overall design
This has to do with the visual presentation and the interactive experience on the mobile including the ease of navigating content on mobile sites and apps, as well as other mobile content that shoppers engage with, including email and text messages.
Also, the visual flow must be proper and do consider the portrait and landscape orientations in the design process.

Evaluating a mobile app is still a developing field, and opportunities for improvement continue to emerge. We’ve presented an overview of the key elements of the mobile user experience. Focusing on these individual elements will help you create great overall mobile user experiences for our users.

5 Tips for Promoting your App

Your dream app is now built and you are all set to release it. You upload it on the Stores and all you are waiting for is a really good number of downloads and great reviews for your app. You post about your app on the social networks, but still the number of downloads isn’t that great. Most apps face this situation.


Here are some effective tips that will help you promoting your app:

1. Think out of the box!
This is one of the obvious things, but what we see these days is that apps are built on the lines of other successful apps. This is strongly not recommended. People like to see and use something that is new. An app that is born out of originality is more likely to hit a good number of downloads earlier than expected. The app will leave a strong impression on your audiences. Promote your app’s distinctive feature and that will be the USP of the app.

2. Timing is everything!
The time you decide to launch your app should be an event well planned in advance. Everything related to the launch of your app should be ready – be it the blogs, PR or banners – everything should be synchronized as per the launch date.

3. Use your Website!
Make good use of your website. Let the visitors know about your app through the website. Have a separate page for freely describing your app without any limitation of characters unlike the app stores. Also you can use the website for displaying banners on the headers or footers about your app and provide links to it to the app stores. This will definitely catch the attention of the visitors on your website.

4. Marketing is everything!
Hire a professional or do it yourself – but do not avoid this. Draft a press release, add your story, a few screenshots and link to download the app and send it across to the bloggers and press so that your exclusive story is published and also a review of your app is covered. This will surely help boost the number of downloads of the app.

5. Free at launch!
Offer the app free for some duration as a promotion at launch if you are planning to launch a paid app. This will avoid any barriers for downloads. This will be a news and thus help promoting your app.