10 Best Ways to Promote your Mobile App

2014 was mobile’s year, and 2015 promises to be more than that. As a mobile app owner, you should know your audience’s mobile usage so as to ensure that they can find you when they are looking for your business on the device of their choice.

When you have a mobile optimized website, your website is findable and the information on it is accessible on desktops, smartphones and tablets. This is the benefit of having a responsive design. It helps getting your information out to mobile users, but the experience differs as to what the user can get on a mobile app.

When you develop a mobile app, you have to ensure that the user knows about the app, downloads it and installs it. So, when you enter the m-commerce industry, you not only need to create the app but you need to actively promote it to the right audiences.

10-Best-Ways-to-Promote-your-Mobile-App

Here are 10 ways to promote your app to build your audience:
1. Promote your app on your website
It may be in the form of a link in the header or a separate page altogether, but you need to do this so as to let your audience know about your app. Promote it prominently where appropriate.

2. Get your app review published on app review sites
Though this requires lots of efforts, it definitely works. Have your app review published on targeted app review sites like Mashable, TechCrunch, BusinessInsider, etc. and get ready for the audiences coming in from there.

3. Leverage the power of newsletters
Reading emails is one of the priority tasks people do on-the-go. Let them know about your app by sending out newsletters. Include buttons including links to your app on the App Stores and make it easy for them to get it.

4. Create a buzz about your app on Social Media
This may be done by either creating a new page for your app or promoting it on your business’s page on Facebook, Twitter, Google+. Use Instagram and Pinterest to post a few screenshots from your app to let the audience know how your app looks like.

5. Use Social Media advertising
This helps you getting you the targeted audiences. The ads are highly targeted and thus, are effective. If you don’t mind shelling out a few bucks on paid advertising, this is definitely the right thing for you.

6. Get your app featured in appropriate sections in the app stores
It is important to get your app feature in appropriate categories as that will help store filters to present your app to audience who actually want it. Posting an app in an irrelevant category just loses audience.

7. Discuss on forums
Let public know about your app by discussing on forums. Yahoo, LinkedIn Groups, Google+, Twitter, Wiki and others provide you option to post and discuss.

8. Create a blog post
Write a blog post explaining the major features and utility of your app. Include screenshots and if possible a video demo of your app.

9. Link to app to customers on purchase from website
Send link to your app to customers in purchase-confirmation mails. This will help you getting your app downloaded on your loyal audience’s devices. You can additionally include a coupon which can be used on purchase through app.

10. Reviews in app stores
Well this is helpful when you have a good number of downloads and positive reviews. These reviews help popularizing your app amongst audiences with similar choices.

Remember, your goal is to create an app people want, can easily find, download it, install it and use it.

Just a Reminder – Push Notifications

Push notifications have n-number of benefits – engaging with customers, driving traffic and much more. However, it is important to use them so that it keeps customers connected, rather than annoyed.

Companies large and small are sending eye-catching Push Notifications, which have proven to reach customers where they are: on their phones. Always with us and aware of our preferences, mobile devices use context to deliver an enhanced experience in a way the PC never could.

Just-a-Reminder-Push-Notifications

1. User Engagement
Many users download your app but don’t use it very often. Push notifications keep customers informed and connected to you. It allows companies to send relevant and up to date information to users, encouraging engagement, sparking recognition and increasing involvement.

2. User Control
Users can customize how and what they see in terms of notifications, greatly decreasing the chance of your updates annoying the customers. So if you feel you have relevant content for a specific audience, start reaching them sooner than later before they block you out because of some other app’s notifications.

3. User Behavior Understanding
Push notifications provide valuable information on user behavior through the tracking of messages and the interaction times, devices, platforms and situations which generate the most engagement, revealing when, where, why and how users use your app. Push notifications provide sophisticated analytics with data on delivery receipt, open rate time and engagement.

4. Easy to use
Push notifications are a lot less messier then emails, they are quick to deal with and manage. They are simple, uncomplicated messages that provide only the essential information, making them user friendly and effective.

5. Extra Communication Channel
The method of alerting customers of last minute deals, coupons and special deals is an additional message form. It is a complementary marketing channel where developers can communicate extra, value-adding information. This information can be customized ensuring their relevance and improving their important to users. It helps drive traffic to your web site and guide customers to your business

As app use grows so does the need for developers to take advantage of the opportunity that push notifications offer. They are less interruptive than other forms of customer engagement and can be used to effectively bring in more traffic and add value for the user by pushing out useful information.
However, it is essential this information is relevant and interesting, if not push notifications can become intrusive and annoying, leading to negative perceptions about your app.
 

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Transactional SMS for your Shopify store powered by Twilio

SMS communication helps you deliver better customer service and represents an important marketing opportunity.

SMS Gateway instantaneously informs your customers about the changes in their order status and when their order is shipped. This will reduce the amount of emails and phone calls you receive asking about their order status.

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I’d recommend this app to everyone who is looking to send order details to their customers in a more personalized manner. Also, good source of branding.” – Cyankart

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If you are a Shopify store owner, or are thinking about setting up a Shopify store, using the Welcome Bar app can help increase your on-site conversions by driving awareness and clicks to your most important products and pages.

Why m-commerce is Important?

Failing to provide a mobile-friendly shopping experience might just be putting you at a disadvantage, given the growing popularity of mobile Internet and mobile shopping, not to mention the multi-screen world we live in today.

 

Why m-commerce is important

 

What is mobile commerce?
Mobile commerce is the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology. This simply means m-commerce is a retail outlet in your customer’s pocket. Mobile commerce is not a separate entity from e-commerce; instead, it’s a more specific sub-group of e-commerce transactions that involves the use of smartphones and tablets, instead of desktop and laptop computers. This also leads us to the conclusion that concepts such as responsive design and a mobile-friendly user experience are all important for your business’ m-commerce success.

 

But why is m-commerce so important?

 

Reason 1: Increase in smartphone and mobile internet users
The most basic reason is that more and more people now own smartphones and tablets and  are connected to the Internet using these devices.

 

Reason 2: Increase in mobile commerce sales
Simple stuff – as far as actual transaction amounts are concerned, the numbers are quite impressive: PayPal processed $27 billion worth of mobile transactions in 2013, while Alipay exceeded even that, claiming that it had processed $150 billion worth of mobile transactions over the same period of time.

 

Reason 3: Increase in traditional sales because of m-commerce
It’s important to make sure that any customers who happen to be browsing through your mobile store end up buying from your retail store anyway. And the best way to do that is to make sure your online store is mobile-friendly.

For an example of a retail store profiting from having a mobile app, you need look no further than Starbucks. With the aid of their mobile app, which lets users pay for their coffees, reload their Starbucks loyalty accounts and so on, Starbucks conducted $1 billion in mobile transactions in 2013.

 

Reason 4: Increase in visitors because of mobile-friendly website 
With so many mobile Internet users, the most important reason to have a mobile friendly website is the fact that a mobile-unfriendly website has every chance of driving potential customers away. Whereas a great mobile experience would lead the potential customer to visit the site and maybe even generate sales.

 

It might be a long time before m-commerce sales and revenue reaches levels that could compete with e-commerce. But even then, it’s definitely better to get in on it now and ride the wave, instead of having to play catch-up later on.

6 Elements to Evaluate a Mobile App

The mobile usage and mobile users are growing. Today’s mobile users have increasing expectations, and they are intolerant of faults in their mobile experiences.
So how do these users evaluate your mobile app? What are the elements that help them to do that? This blog post will walk you through it.

6-Elements-to-Evaluate-a-Mobile-App

Findability
The first element that needs to be taken care of when you launch your app should be – how easy it is to find the app altogether? The app categories must be defined properly so as to make it available easily.

Utility
A person will download the app, check it once and if he finds it useful and meets its requirements, will keep the app in his mobile phone, else the app will be deleted soon. Thus, the app is likely to be retained if its utility is good. This is the overall measure of how well the information architecture, design, content and other elements work together to enable users to accomplish their goals.

Searchability
This element helps to know as to how well search and search functionality like predictive text works on mobile phones. This has to do with the effort required to enter data, which should be minimized on mobile devices and not require the use of both hands.

Browsability
The browsability element determines how easy it is to browse the retailer’s mobile app. The UI should be clean and it should be interactive so that it becomes easy for the customer to browse through the app.

Buyability
The buyability element tests how easy and frictionless the buying process is on the mobile app. The checkout process also needs to be smooth.

Overall design
This has to do with the visual presentation and the interactive experience on the mobile including the ease of navigating content on mobile sites and apps, as well as other mobile content that shoppers engage with, including email and text messages.
Also, the visual flow must be proper and do consider the portrait and landscape orientations in the design process.

Evaluating a mobile app is still a developing field, and opportunities for improvement continue to emerge. We’ve presented an overview of the key elements of the mobile user experience. Focusing on these individual elements will help you create great overall mobile user experiences for our users.

5 Tips for Promoting your App

Your dream app is now built and you are all set to release it. You upload it on the Stores and all you are waiting for is a really good number of downloads and great reviews for your app. You post about your app on the social networks, but still the number of downloads isn’t that great. Most apps face this situation.

5-tips-for-promoting-your-app

Here are some effective tips that will help you promoting your app:

1. Think out of the box!
This is one of the obvious things, but what we see these days is that apps are built on the lines of other successful apps. This is strongly not recommended. People like to see and use something that is new. An app that is born out of originality is more likely to hit a good number of downloads earlier than expected. The app will leave a strong impression on your audiences. Promote your app’s distinctive feature and that will be the USP of the app.

2. Timing is everything!
The time you decide to launch your app should be an event well planned in advance. Everything related to the launch of your app should be ready – be it the blogs, PR or banners – everything should be synchronized as per the launch date.

3. Use your Website!
Make good use of your website. Let the visitors know about your app through the website. Have a separate page for freely describing your app without any limitation of characters unlike the app stores. Also you can use the website for displaying banners on the headers or footers about your app and provide links to it to the app stores. This will definitely catch the attention of the visitors on your website.

4. Marketing is everything!
Hire a professional or do it yourself – but do not avoid this. Draft a press release, add your story, a few screenshots and link to download the app and send it across to the bloggers and press so that your exclusive story is published and also a review of your app is covered. This will surely help boost the number of downloads of the app.

5. Free at launch!
Offer the app free for some duration as a promotion at launch if you are planning to launch a paid app. This will avoid any barriers for downloads. This will be a news and thus help promoting your app.

Native App or Mobile Website – How to sell more?

The usage of a native app makes more sense when it comes down to productivity and efficiency. The difference between the mobile websites and the mobile apps is very well known. A mobile app provides everything that a mobile website can and with additional functionalities, but it is not the same the other-way-round.

A native app provides device-specific features – including push notifications, location-based targeting, a better user experience and the ability to integrate with e-commerce sites.

Integration with E-commerce Sites
Bring your stores on e-commerce sites to mobile apps. A simple integration does that for you.
Apptuse readily integrates with e-commerce platforms like Shopify, BigCommerce, Magento, KartRocket, SpreeCommerce and WooCommerce and has a long list of integrations in the pipeline.
Let your customers search, browse and purchase products on the go. Customizing the look-and-feel of your shop on mobile to match your brand’s visual identity drives customer engagement and grows mobile sales.

Integration-with-E-commerce-Sites

Push Notifications
The ultimate goal of building a mobile app is to not only get your customers to install it, but also to use it frequently. The push notifications help you to send updates, offers, discount coupons and even remind your customers about an upcoming sale, the possibilities are endless! They definitely increase customer engagement, help in promotions and building the brand value.

Apptuse-notification-demo

Geofencing
The location-based targeting has recently been a big hit among the audiences. They love it when special discounts are offered to them. Remember – a happy customer is a loyal customer. This helps in building a loyal audience thus increase your popularity.

Geo-fencing

User Experience
The advantages of the mobile apps over mobile websites are endless.
The design offered by mobile website is responsive and thus, does not have the appealing look as the native app has. A good UI helps in keeping the customers to your app. The experience the user has with the app is important in expanding the customer base.

User-experience

If you are looking to improve the productivity, and want something elegant, faster, better and robust – native app is the thing for you!

4 Ways to Increase Mobile App Retention

Now that you have your app published and entered the app market world, the next big thing for you is how to keep your users engaged with the app. The number of apps available is crazy. Just think for a moment, how many apps do you have in your smartphone and how many of them do you use daily? Its just a small number of apps you use on a regular basis and the rest are just eating up the memory of your phone, which once in a while you clean up.

4-Ways-to-increase-Mobile-App-Retention

There should be some inspiration so that your customers open your app. Once you have engaged with your customers, your path to build a loyal audience with your brand is built. If you are well aware of the factors that keep your audiences engaged, you can work towards making more improvements in them adding more value to your app. So – how to increase mobile app retention?

1. Analytics
Using Google Analytics and Flurry Analytics you can create specific events to track the customer behavior on your app, just as it is done on websites. The statistics available will give deep insights about your app – right from when the customer launches it, the pages visited and the point/ the page of exit. By analyzing this data, it would helpful for you to become a leader in the app industry.

2. Customer Research
Once you have built the app, and have also got a loyal audience, its time for you to test new features which may be beneficial for your customers. The customers who are directly involved in this process are bound to stick longer and help you get a more strong audience base. You could provide a few benefits to your customers who have been your audience for a long time.

3. Customization
One of the important features of your mobile app is the customization it offers. The more personal the feel, the more it will be used. Always remember, the customer uses the app because the app shows only the things the customer wants and needs to see.

4. Feedback
The feedbacks are the best way to keep the customer engaged. You app should definitely have a feedback form and it should be easily accessible to your customers. Using the feedbacks provided by the customers will make the customers more involved and attached to the app as they are empowered to share their vision.

It is necessary that your app is retained by your customers so that the sales of your brand are boosted and your app is one of the bests in the market.

Push Notifications vs. Emails

Digital marketing is constantly evolving. Just as the internet allowed savvy marketers to go from sending direct mails to emails, the rise of mobile economy is permitting marketers to engage with customers directly on their phones and in a much more personal way through push notifications.

Push Notifications vs. Emails

Same stuff, Different screens!
At first, push notifications might seem a lot like emails. It’s another channel to reach your customers in the ever-advancing technological world. Mobile phones are just an extra screen with access to the same things. But these are two completely different communication channels, and each plays a vastly different role in consumers’ lives. If you are using the same approach to reach your consumers through push and email, you run the risk of spamming the users and losing their brand loyalty. Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them, across both the channels.

Email expectations
Consumers expect completely different things from email and push. Not surprisingly, consumers have become jaded about emails from years of tactless marketers and spams filling up their inbox with irrelevant messages aimed solely at selling. Because of this, many consumers just look at the title of promotional emails and delete them without giving a second thought. The average email click-through rate is only 3%. Modern consumers do not expect emails to be personally relevant, and thus rarely engage with them. Consumers want emails for the content they might be able to go back and find days, weeks, or months later.

Push Notifications
Push is experienced in a fundamentally different way than email. Push notifications were created specifically with smartphones and apps in mind. They are the most powerful and effective channel for engaging your customers. Push notifications are immediately accessible on the front screen of your phone, which gives them the potential to be much more useful, as well as much more annoying if executed incorrectly. They need to be relevant to the user in the moment for them to be well received. Consumers who receive push notifications are the heaviest users of mobile apps and, in turn, are some of your most loyal, valuable customers.

Timing is everything
The always-on aspect of push notifications is a double-edged sword. While consumers have their phones with them all the time, it does not mean that they are always open to receiving push notifications. Marketers can send a blast email at 7 a.m. and expect people to read it when they are sitting at a computer and ready to interact.
However, push happens immediately, and a poorly timed push can interrupt someone from her sleep and cause a seriously negative reaction. However, sending a push at the time a user is most likely to be using the app increases engagement and purchase.

EMAILS and PUSH NOTIFICATIONS are fundamentally different communication channels and should be treated as such. It is not sufficient to tack on a push notification strategy to your existing email strategy. If you do, you can run the risk of alienating your customers with irrelevant content and ruining brand relationships. When well executed, push notifications can be an incredible, well-received marketing channel. In an increasingly mobile driven world, where consumers spend more time using phone apps than surfing the Web, and younger consumers rarely interact with email, push notifications are a critical component to any interactive marketing strategy.

It is time to get thinking about how push notifications can help your business drive revenue on mobile.