2014 was mobile’s year, and 2015 promises to be more than that. As a mobile app owner, you should know your audience’s mobile usage so as to ensure that they can find you when they are looking for your business on the device of their choice.
When you have a mobile optimized website, your website is findable and the information on it is accessible on desktops, smartphones and tablets. This is the benefit of having a responsive design. It helps getting your information out to mobile users, but the experience differs as to what the user can get on a mobile app.
When you develop a mobile app, you have to ensure that the user knows about the app, downloads it and installs it. So, when you enter the m-commerce industry, you not only need to create the app but you need to actively promote it to the right audiences.
Here are 10 ways to promote your app to build your audience:
1. Promote your app on your website
It may be in the form of a link in the header or a separate page altogether, but you need to do this so as to let your audience know about your app. Promote it prominently where appropriate.
2. Get your app review published on app review sites
Though this requires lots of efforts, it definitely works. Have your app review published on targeted app review sites like Mashable, TechCrunch, BusinessInsider, etc. and get ready for the audiences coming in from there.
3. Leverage the power of newsletters
Reading emails is one of the priority tasks people do on-the-go. Let them know about your app by sending out newsletters. Include buttons including links to your app on the App Stores and make it easy for them to get it.
4. Create a buzz about your app on Social Media
This may be done by either creating a new page for your app or promoting it on your business’s page on Facebook, Twitter, Google+. Use Instagram and Pinterest to post a few screenshots from your app to let the audience know how your app looks like.
5. Use Social Media advertising
This helps you getting you the targeted audiences. The ads are highly targeted and thus, are effective. If you don’t mind shelling out a few bucks on paid advertising, this is definitely the right thing for you.
6. Get your app featured in appropriate sections in the app stores
It is important to get your app feature in appropriate categories as that will help store filters to present your app to audience who actually want it. Posting an app in an irrelevant category just loses audience.
7. Discuss on forums
Let public know about your app by discussing on forums. Yahoo, LinkedIn Groups, Google+, Twitter, Wiki and others provide you option to post and discuss.
8. Create a blog post
Write a blog post explaining the major features and utility of your app. Include screenshots and if possible a video demo of your app.
9. Link to app to customers on purchase from website
Send link to your app to customers in purchase-confirmation mails. This will help you getting your app downloaded on your loyal audience’s devices. You can additionally include a coupon which can be used on purchase through app.
10. Reviews in app stores
Well this is helpful when you have a good number of downloads and positive reviews. These reviews help popularizing your app amongst audiences with similar choices.
Remember, your goal is to create an app people want, can easily find, download it, install it and use it.